Client Success Story: Becky Brett
From overwhelmed non-profit leader to confident entrepreneur with 500% growth.
How Becky unlocked clarity, rebuilt her confidence, and grew her business by 500% in under a year — while redefining how she wanted to lead.
THE BEGINNING
When Becky Brett became a non-profit Executive Director no one told her about the possible pitfalls or how to how to succeed. Leadership in this industry has unique challenges (for example reporting to a 15-person unpaid board of directors) so it can be lonely and can feel like you can’t turn to anyone. In 2016, Becky created what she needed, a support system for other non-profit leaders, and Virtual Executive Director was born. Wanting to monetize this brand, she created an exclusive Facebook group. Like many nonprofit leaders, she faced constant burnout, undervaluing of development, and an unsustainable business model. Her first year of services brought in just $2,000. Additionally, constant burn-out and the belief that struggle must happen to succeed led to her offering services that barely sold, resulting in sales totaling $2000 during the entire life of the business.
TWO PATHS CROSS
Becky first connected with Jen in a Facebook group, where they quickly bonded over their shared background in theater. Becky later joined one of Jen’s early programs focused on assertiveness and boundaries — tools that would become game-changers for both her work and her personal life.
During that time, Becky shared a raw, unfiltered reflection about the challenges she was facing. Jen immediately offered her a new perspective and resources that helped Becky reframe how she approached leadership and relationships. That moment marked a turning point: Becky realized that sustainable growth wasn’t about doing more, but about leading with clarity, boundaries, and confidence.
TAKING A HARD LOOK IN THE MIRROR
After four years of pouring energy into Virtual Executive Director without gaining traction, Becky felt stuck. She was burned out, disconnected from the work, and no longer excited about the nonprofit industry she had once been passionate about. At the same time, her personal life felt unsteady, and she realized she had lost her sense of joy and alignment.
As she approached 50, Becky knew something had to change — but she wasn’t sure what. That’s when she reached out to Jen for support, looking for the clarity and confidence she needed to reset her direction, both personally and professionally.
THE EMBODIMENT METHOD CREATES A 500% INCREASE
Becky committed fully to the process, showing up with an open mind and a willingness to put in the work. Her goals were simple: regain confidence, find joy in her work again, and create clarity about the future of her business.
Through Jen’s Embodiment Method, Becky did exactly that. Within one year, she grew her business by 500% — while also rediscovering happiness, freedom, and a renewed sense of purpose.
“I became confident in who I am, what I do, and where I’m going.” Becky Brett
Curious what’s possible for your team or event?
Step 1:
Reset During Crisis
Take Charge, Get Grounded, and Step Up the Self-Care
March of 2020 began unlike anyone planned. The pandemic added a new layer of stress and uncertainty, leaving Becky overwhelmed and anxious.
Jen helped Becky take a quick inventory of what she wanted versus how she was actually spending her time and energy. Together, they created a simple plan to reduce overwhelm and regain focus. By limiting unnecessary input and grounding herself in daily practices, Becky quickly felt calmer, more capable, and able to make clear decisions again.
Step 2:
Activate Sustainable leadership habits
The four keys to activation:
Manage stress and overwhelm
Becky learned to recognize when her nervous system was in overdrive and practiced tools to reset herself back to calm. A clear mind and steady body made room for better decisions and new ideas. “I’ve been putting more energy into things that make me feel good.”
Let go of control
Instead of holding tightly to outcomes, Becky practiced trusting the process. Releasing unnecessary control lowered stress and gave her space to welcome new opportunities.
Master the mindset
By replacing self-doubt with curiosity, Becky uncovered old beliefs holding her back. With a growth mindset, she built new confidence and space for abundance. “I can now see that there is an opportunity for me to take the reins and steer.”
Redefine Leadership
Becky moved away from hustle culture and embraced a more aligned, sustainable style of leadership that drew in the right clients and opportunities.
Once activation was complete, the clarity Becky received was instantaneous. Her business was ready to evolve to mirror who she was becoming.
"Because talent development isn't overhead-it's the plot twist that fuels growth."
Jen Moff
Step 3:
Claim the work and audience that lights you up
Take Charge, Get Grounded, and Step Up the Self-Care
At her core, Becky is a creative soul. Through the work, she realized she no longer wanted to serve the nonprofit sector and instead felt called to work with artists, creatives, and soulful entrepreneurs.
This clarity allowed her to rebrand her business, attract aligned clients, and launch The Labyrinth — her signature program built on three principles: release, receive, and return. She also reimagined her podcast under the same theme, quickly booking dream guests she had once thought were out of reach.
Becky brett graduation
Watch this video to get to know more about Becky, and listen to her and Jen uncover Becky’s success story, the things she worked on, and how far she’s come.
Step 4:
Shift from Order-Taker to Trusted Partner
One of Becky’s biggest breakthroughs came from changing how she saw her own value. With Jen’s support, she stopped seeing sales as “convincing” and began to approach them as an act of service.
By reframing her offers and pricing with confidence, Becky shifted from order-taker to trusted partner. Even in the middle of COVID, she closed her first $5,000 client — and discovered that when she showed up with clarity and confidence, the right clients were ready to invest.
"Life is always presenting you with opportunities."
Jen Moff
What's Next:
A fun and fruitful future
By shifting her mindset, redefining her leadership, and aligning her work with her strengths, Becky has built a business that feels both profitable and fulfilling. She doubled her income from 2020 to 2021, increased her client load by 400%, and continues to attract opportunities that once felt out of reach.
Becky now works with aligned clients who inspire her, leads with clarity and confidence, and has a roadmap for sustainable growth. Her success shows what’s possible when leaders stop trying to do it all alone and instead invest in the right support.
“Everything I lost, I gained back tenfold.” — Becky Brett
Continue to grow
Growth didn’t stop with Becky’s initial success. After attending Jen’s Everything’s Relational Retreat in Hawaii, Becky made the bold decision to relocate there permanently. Now based in Hilo, she has built a strong support system and is thriving — both personally and professionally.
Today, Becky runs her own business full-time, serving both creatives and nonprofit leaders. She continues to expand her skills and invest in her development, ensuring her clients benefit from the most effective, empowering tools available.
Her story is proof that when you align your work with your values and strengths, the possibilities are limitless.
Are you ready to write your own success story?
If you’re a leader or business owner ready to scale with clarity, confidence, and impact, Becky’s story shows what’s possible. The same principles that helped her grow her business by 500% can help you and your team:
- Build a culture that reduces burnout and increases performance.
- Strengthen leadership habits that create sustainable growth.
- Align your work with your values so you can scale without losing what makes you unique.